Social Class & Demographics:

When planning my magazine I decided I would try to cater to all social classes but mainly middle class. I will adhere to them by pricing my magazine reasonably at £1.99 as, after researching, I know this is a very acceptable price for middle class people.

I did a lot of research before deciding on a price as I wanted my magazine to be a comfortable price for my target social class. I knew that if I did not research then they would not be less interested in purchasing it if it was quite expensive and, therefore, I would have failed to appeal to my target social class. For example: Vogue is quite a prestigious and is mostly aimed at upper class so it is priced at £4.10 whereas magazines aimed at the middle class are £3.80 at the most.

I used the combination of research about my genre and my research about my target social class to decide what free gifts to include in my magazine. As my target social class is middle class I decided to include competitions to win tickets to festivals and concerts as not all of my readers would be able to afford the tickets. I also decided that as a free gift I would include a CD with every issue featuring songs from upcoming bands that are yet to be widely discovered as a lot of Indie artists are quite underground. 

This social class table will help me when creating my magazine as I can develop a vague idea as to what my audience would be interested in reading about. For example: if they have a job then they may be trying to save money and I could include prizes of free music/include articles about how to save music when going to see your favourite artist or buying albums and/or merchandise.